Brand Co-op Marketing

Run Specialty Co-op at Scale

Our managed co-op creates opportunities for brands to activate campaigns across multiple retailers at scale, with the data-driven confidence to know what is working.

Digital Campaigns

Digital campaigns can be standardized, personalized with the retailer’s brand, and activated across multiple accounts.

We can create an email once and push it down to our retail partners.

Aggregated Results

We aggregate campaign results, allowing you to see how active campaigns perform across retail partners - eliminating the hassles of tracking down and assembling campaign reports.

Data-Driven Marketing

Our retail partners have a new level of marketing sophistication centered around data and ROI measurement. It starts with our Connectors and Customer Data Platform, which centralize all interactions and transactions - POS, E-commerce, Email Behaviors, Web Behaviors, Race Registrations, Training Registrations, Fitting Appointments, and data from our engagement applications, e.g., Shoe Test and Profile Builder. Our marketing platform supports the entire marketing workflow - targeting, activation, measurement and reporting.

Intelligent Targeting

We combine every customer interaction to build data science-driven audiences that convert.

Know if it’s working day 1

We track online and offline (in-store) attribution, allowing you to know the ROAS (Return On AdSpend) and CPP (Cost Per Purchase) for co-op digital and email campaigns.

Trusted Intermediary

We are the trusted intermediary between the brand and the retailers. We enable marketing activation and data sharing in a way that works for everyone.