News &amp; Insights

Shoe Test Insights

8,409 customers across 26 retailers over the last three years took our shoe quiz to determine if they should replace their shoes. Want to see what we've learned?

UQ Datapoints - May 2022

2022 Run Specialty Market

Digital Marketing

Benefits of Evergreen/Always On Campaigns

We know by now that advertising and marketing are important factors to growing your business. So how do you ensure that you’re reaching the customers you want to target, without putting too much on your own plate?

UQ Cadence Spring '22 Release

UQ Cadence Spring '22 Release - What's New

Email Marketing

Email Benchmarks: Are You Making Data-Driven Decisions?

Are you making data-driven decisions when it comes to your email marketing? In our recent datapoints blog post, we're going in-depth into email benchmarks and how to make data-driven marketing decisions.

UQ Datapoint: Run Specialty 2021 Growth

We explore why Run Specialty Retail grew 30% in 2021.

UQ Datapoints - March 2022

Run Specialty Customer Insights - Age, Gender, Income, Race...

UQ Datapoints - February 2022

Run Specialty Inventory Snapshot

UQ Datapoints 2021 YTD

Running industry metrics recap from January, 1 to December 1, 2021.

UQ Datapoints - December 1, 2021

Revenue Trends and New vs. Returning Customers Insights

UQ Datapoints - January 2022

Footwear Brand first-time run specialty customers purchased. Run specialty customers were loyal to their running shoe brand 49% of the time in 2021.

Tips for getting more TikTok followers for your running store

A text conversation with @Mrs.Space.Cadet about getting more TikTok followers.

Reflection Moments

A New Year Marketing Strategy for Run Specialty Retailers and Events

Women Who Run This Business – Alysha Flynn and Erin Azar Break Barriers for Female Runners in the Social Sphere

Among those social media innovators are content creators Alysha Flynn (@WhatRunsYou) and Erin Azar (@Mrs.Space.Cadet). Each has a unique, personal journey to running.

E-commerce

Google Shopping Digital Merchandising in Run Specialty

Learn the benefits of taking advantage of Google Shopping - a comparison-shopping engine and an ad platform that permits shoppers to find, compare, and view physical products among different retailers.