Anyone who works in marketing is in the business of influencing decisions – how can you do that without understanding what drives them? This talk will give you an introduction to the field of behavioural science as it applies to marketing.
It’ll cover some of the classic experiments that reveal the fascinating ways in which the human mind makes decisions about behaviour, as well as new and lesser-known research that will give you the edge. Most importantly, it will bring it all back to marketing, translating theory into practice.
