We know by now that advertising and marketing are important factors to growing your business. So how do you ensure that you’re reaching the customers you want to target, without putting too much on your own plate?
Evergreen, or “always-on” ads are a great addition to your marketing strategy, and these are the top 5 reasons why.
Similar to email automations, evergreen campaigns run in the background. Setting up an evergreen campaign is a great way to have a consistent ad that doesn’t need much monitoring (but don’t forget about it!). It helps to save time on many people’s already busy schedules as they don’t need updating as much as more seasonal or promotional ads do.
Cohesive brand messaging is crucial to maximizing your marketing strategy. Evergreen ads help to create a baseline message for your brand. These ads become the foundation for your overall strategy. So, when you expand your marketing plan to cover some more specific campaigns, your evergreen content extends the lifespan of your brand. Plus, it never hurts to have a consistent brand presence within your audience’s mind.
If a campaign concept or creative is proven to be successful, continue to let it work for you. Say you’ve run a more seasonal or quarterly campaign in the past and noticed it worked really well. Then you can update your creative and goals, and let it run continuously in the background. As long as it works for your marketing goals, keep going! As they say, if it’s not broken, don’t fix it.
Evergreen ads both on Facebook and Google Ads are more likely to bring in higher traffic to your website. This is a two-fold benefit, because if you also employ a lead generation tactic on your website (like an email sign-up form), not only do you increase your traffic ranking, but you also build your customer list.
Remarketing is definitely important for keeping a loyal audience. With evergreen content, you’re able to constantly remarket to your existing customers and customers that may not have shopped with you in awhile. Consistency is key (like we mentioned before), so bringing a consistent brand message into your remarketing efforts helps to increase your brand loyalty.
