Welcome Series

Welcome Series

Highly personalized customer experience.

Overview

Nothing conveys the spirit of warmth, inclusiveness, gratitude, and cheer of Run Culture as a simple welcome and thank you to newbies. The campaign greets customers as they sign-up and helps to establish their relationship with your brand.

Practical Application

Provide a memorable and positive first sales experience. You will be rewarded by a new customer who shares personal information – email, and (often) phone number. Continue the fantastic floor experience beyond the four walls of your store and foster the mutual expectation of continued conversation and business.

Email Recipe(s)

Trigger
1st Purchase
Segment Audience
All customers who’ve made their first purchase with the retailer in the last 2 days.
Key Message
Thank You
Automation Level
Fully Automated
Trigger
Time after purchase
Segment Audience
All customers that purchase a shoe, 14 days after the purchase. The email usually contains links to google reviews and additional product information.
Key Message
Any Questions / Hope All is Well / Thinking of You
Automation Level
Fully Automated