Accelerating Sales and Local Engagement: Co-op Success Story

Brand X faced the challenge of launching a radically new product in the run specialty market. They aimed for widespread acceptance among consumers and retailers while ensuring local market exposure and in-store sales.

Brand X leveraged UQ's Co-Op program to enhance support for their new product within run specialty stores. This effort allowed Brand X to smoothly partner with retailers for digital ad campaigns, showcasing their dedication to local sales.

• Streamlined Collaboration: UQ's Co-Op program facilitated direct collaboration between Brand X and retailers, managing campaign strategy, setup, tracking, and support.
• Holistic Insights: UQ's capabilities provided comprehensive visibility into online and in-store purchases across all run specialty retailers, enabling data-driven decision-making.
• Uniform Campaign Setups: Consistent campaign setups ensured easy comparison and optimization, enhancing Brand X’s ability to gauge the success of their new product launch.
• Strategic Timing: The campaign launch was strategically timed to minimize the impact of the Q4 holiday shopping season, ensuring optimal performance. Close monitoring allowed for timely adjustments, resulting in impressive outcomes.